ANALYST - MARKETING

OVERVIEW:
The person in this position provides technical and organizational support for the Marketing Department including but not limited to preparing post-event analysis, reporting on promotions and database analytics, building offers in player tracking systems, updating existing reports, preparing lists for direct mail programs, and preparing ad-hoc analysis.

ESSENTIAL FUNCTIONS:
(These functions are intended as a general illustration of the work performed in this job classification)
- Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
- Builds offers in the Hard Rock Sacramento systems.
- Maintains and updates existing reports on a daily, weekly, or monthly basis.
- Investigates and solves data quality issues.
- Manipulates and sorts player lists in preparations for direct mail vendors.
- Uploads Player Tags and creates prizes in CMP.
- Prepares graphical interpretation of raw data.
- Prepares ad-hoc analysis upon request.
- Maintains professional relations with vendors and guests.
- Identifies gaps in data collection and works with IT to improve data quality
- Supports the development of reinvestment strategies based on player value.
- Provides analytical insights to improve player retention and acquisition.
- Attend and participate in meetings, completing follow-up as assigned.
- Perform work regularly and predictably.
- Attend seminars when needed.
- Assist on the gaming floor as needed, utilizing casino management software and self-service kiosks.
- Responsible for cleaning and sanitizing work and public spaces.
- Perform other duties as assigned.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:
(Related education and experience may be interchangeable on a year-for-year basis)
 
This knowledge and these abilities are typically acquired through a minimum of a four-year college degree in a field that specializes in data quality, graphical interpretation of data, and marketing analytics with 1 to 2 years of related experience and/or training or an equivalent combination of education and experience.
 
ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc):
- Must obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations
- Must successfully pass background check.
- Must successfully pass drug screening.
- Must be at least twenty-one (21) years of age.
 
KNOWLEDGE OF:
- Must be proficient in SQL and Python.
- Understanding of and experience in the property’s regional gaming market. 
- Casino marketing functions including, but not limited to database, advertising and branding. 
- Operations, services and activities of comprehensive marketing and database programs.
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- Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook, PowerPoint, Access.
- Pertinent federal, state, and local laws, codes, and regulations.
 
ABILITY TO:
- Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
- Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
- Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
- Communicate clearly and concisely, both orally and in writing.
- Analyze marketing and promotions data.
- Be a strategic, analytical, ethical and effective motivator.
- Participate in the development and administration of goals, objectives, and procedures.
- Prepare clear and concise administrative and financial reports.
- Interpret and explain policies and procedures.
- Operate various types of office equipment.
- Establish and maintain effective working relationships with those contacted in the course of work.
- Be flexible to work varying shifts and time schedules as needed.
- This position spends time on the casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.

Closing:

• The Tribal Council gives first preference in all of its employment practices to members of the Enterprise Rancheria Tribe who meet the job requirements.