ASSISTANT DIRECTOR - MARKETING

The Assistant Director of Marketing supports the Director of Marketing in creating an engaging and dynamic guest experience while fostering a high-performing marketing team. This role assists in the strategic planning, execution, and oversight of Resort Marketing, Special Events, Promotions, and Unity Players Club initiatives.
The position is responsible for coordinating and executing marketing initiatives across the property, including planning, implementation, tracking, reporting, and analytics. The Assistant Director also supports budget management, operating expenses, and capital planning for assigned marketing functions.

ESSENTIAL FUNCTIONS:
(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)
- Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service.
- Assists in hiring, motivating, evaluating and directing departmental managers and staff, ensuring team members receive the training, support, adequate guidance and necessary resources to accomplish established objectives.
- Assists the Director of Marketing in supervising, coaching, developing and evaluating marketing team members.
- Supports administrative functions including budgeting, staffing, forecasting, and operational planning for assigned marketing areas.
- Assists in establishing departmental standards, guidelines, and operational objectives.
- Maintains up-to-date knowledge of all electronic gaming machines, player tracking systems, promotions, events, entertainment, and general property information.
- Demonstrates strong working knowledge of Player’s Club, operations, promotions, events, and related administrative processes.
- Monitors activities impacting departmental efficiency and effectiveness, including internal controls, compliance, and operational processes.
- Supports the consistent execution of Unity Players Club initiatives, promotions, and guest engagement strategies.
- Oversees daily coordination of Player’s Club operations, promotions, and events, ensuring alignment with marketing objectives and guest service standards.
- Provides leadership support and operational oversight to the Player’s Club & Promotions Managers, who report through the Marketing leadership structure.
- Supports short- and long-term marketing planning through analysis of marketing opportunities, program performance, and guest satisfaction metrics to drive market share growth.
 
- Oversees and develops all property promotions, player and special events in partnership with the Director of Marketing, ensuring consistency with brand standards, Unity Club strategy and operational goals.
- Implements and evaluates comp policies, campaigns, programs, entertainment activities and marketing expenditures to ensure program effectiveness; employs improvements based upon performance.
- Assists in managing research and survey initiatives and evaluates results to improve marketing effectiveness and guest satisfaction.
- Collaborates on creative and promotional solutions in response to competitive challenges and market conditions.
- Attend and participate in off property functions and events as assigned.
- Attend and participate in meetings, completing follow-up as assigned.
- Maintain regular and predictable attendance in accordance with operational needs.
- Attend training sessions, conferences, and seminars as required.
- Other duties as assigned.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:
(Related education and experience may be interchangeable on a year for year basis)
5 to 7 years in a similar position and a bachelor’s in business, Marketing or related field or an equivalent
combination of education and/or work experience.
 
ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc):
- Must obtain and maintain valid licenses / certifications per Federal, State, and Gaming regulations.
- Must successfully pass background check.
- Must successfully pass drug screening.
- Must be at least twenty-one (21) years of age.
- Prior experience in the Gaming industry strongly preferred.
- Prior experience in Tribal Gaming preferred.
 
KNOWLEDGE OF:
- Understanding and experience in the Northern California’s regional gaming market.
- Gaming marketing functions including, but not limited to database, advertising and branding.
- Operations, services and activities of a comprehensive marketing and database programs.
- The Gaming industry, including principles and practices of a capital and operations budget.
- Procedures, methods, and equipment including computers and applicable software applications
such as word processing, email, spreadsheets, and databases to include excellent working
knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
- Pertinent federal, state, and local laws, codes, and regulations.

ABILITY TO:

• Deliver a service level which creates an atmosphere that makes our guests want to return, giving

each guest a positive, memorable entertainment experience.

• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in

the achievement of organizational goals.

• Present an image of excitement, enthusiasm, and outgoing personality, while being able to project

a professional appearance.

• Review portfolios as required.
• Forecast changes in the economic climate and/or profits and react accordingly.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical and effective motivator.
• Participate in the development and administration of goals, objectives, and procedures.
• Prepare clear and concise administrative and financial reports.
• Interpret and explain policies and procedures.
• Operate various types of office equipment.
• Establish and maintain effective working relationships with those contacted during work.
• Be flexible to work varying shifts and time schedules as needed.
• This position spends time on the Casino floor and is subject to varying levels of crowds and noise,

and the severity of which depends upon guest volume.