DIRECTOR - DATABASE MARKETING

OVERVIEW:
The incumbent in this position is responsible for developing, both long and short-term, marketing strategies. Responsible for achieving revenue, income, market share, and guest service objectives in accordance with corporate policy and Gaming Commission Regulations.
 

ESSENTIAL FUNCTIONS:
(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

• Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service.
• Develops strategic and tactical marketing plans for the entire property which will include: Database Marketing, Direct Mail, Player Development, Hotel Operations, Table Games Operations and Slot Operations
• Manages team of database professionals in their efforts, ensuring appropriate levels of productivity, accuracy, and successful outcomes
• Coordinates operational details and considers all elements necessary to execute profitable programs. This includes staying within budget and meeting all deadlines
• Evaluates current levels of play and effectiveness of all direct mail, special events and promotions
• Recommends alternative solutions to enhance participation and levels of play
• Plans and develops criteria for maximum use of casino complimentaries and develops and maintains controls and availability in accordance with approved policies
• Oversees the development and production of monthly direct mail programs, including: list generation, proformas, creation of offers, creative, production, implementation, communication and post-campaign analysis
• Maintains up-to-date knowledge of all electronic gaming machines, table games, player tracking systems, computer systems and applications that comprise the Player’s Club system, promotions, events, entertainment and general property information
• Provides operating reports and program analysis
• Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts
• Develops and maintains procedures and standards relating to database management and monitor transaction activity
• Responsible for the overall integrity of the Hard Rock Hotel & Casino customer database and information. This includes, but is not limited to, the slot database, table games, hotel and poker room
• Safeguards the confidential nature of all departmental and company records.
• Develops department team members’ knowledge and skills through education, training, coaching, corrective counseling, and positive leadership
• Responsible for the property telemarketing program
• Responsible for cleaning and sanitizing work and public spaces.
• Other duties as assigned.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:
(Related education and experience may be interchangeable on a year for year basis)
A Bachelor’s degree in Business, Marketing or related field and Three (3) to seven (7) years Casino Database/Marketing Management experience is required. Experience in advanced-level use of casino database programs and casino management systems required. Director level experience in large casino database management strongly preferred.
 
ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc):
• Must obtain and maintain valid licenses / certifications per Federal, State, and Gaming regulations.
• Must successfully pass background check.
• Must successfully pass drug screening.
• Must be at least twenty-one (21) years of age.
• Prior experience in the Gaming industry strongly preferred.
• Prior experience in Tribal Gaming preferred.

KNOWLEDGE OF:
• Must be possess basic mathematical skills
• Expert knowledge of Excel including Pivot Tables and Vlookups
• Proven ability to write database extract queries using SQL
• Ability to deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience
• Excellent communication skills, judgment, high moral integrity and strong work ethic
• Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals
• Strong organizational, planning, public and interpersonal relations skills
• Strong computer skills including MS Office applications
• Tactful problem-solving abilities and work schedule flexibility required
 
ABILITY TO:
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, secondhand smoke, excessive noise and constant exposure to general public.
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.
• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Forecast changes in the economic climate and/or profits and react accordingly.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical and effective motivator.
• Participate in the development and administration of goals, objectives, and procedures.
• Prepare clear and concise administrative and financial reports.
• Interpret and explain policies and procedures.
• Operate various types of office equipment.
• Establish and maintain effective working relationships with those contacted during work.
• Be flexible to work varying shifts and time schedules as needed.
• This position spends time on the Casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.
 

Closing:

The Tribal Council gives first preference in all of its employment practices to members of the Enterprise Rancheria Tribe who meet the job requirements.