VP - PLAYER DEVELOPMENT

The Vice President of Player Development is accountable for ensuring meaningful profitable growth in our VIP Slot and Table business.

ESSENTIAL FUNCTIONS:
(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)
 
- Co-develop written plans for Player Development, Executive Hosts, Casino Hosts and VIP Events with measurable goals for growth at each property that is agreed upon by property and corporate leadership
- Maintain oversight and strategic direction of Player Development and Casino Host departments for all properties
- Maintain a sales contact system for tracking and evaluating the effectiveness of sales efforts to players
- Recruit high-level Player Development executives, Hosts, Executive Hosts and appropriate Administrative personnel and measure the effectiveness of their contributions.
- Implement and maintain processes to fully optimize complimentaries given to players to ensure the highest return on decisions
- Build Asian Marketing programs that show sustainable growth in Asian VIP play
- Maintain and build relationships with independent reps to continuously grow that channel of business
- Partner with corporate database and property PD and Marketing to build a cooperative esprit de corps among the greater marketing team
- Work to achieve efficiencies and knowledge sharing in Player Events across properties
- Create external strategic alliances with outside businesses and clubs to generate VIP play
- Create alliances that add value to the Players Club among VIPs
- Create value through combined purchasing, sharing best demonstrated practices
- Implement cross property strategies that steal trips from competitive markets
- Propose new reinvestment strategies that create value for VIP customers and the company
- Ensure VIP database integrity
- Prepare communications, budgets, plans, presentations and meeting agendas

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:
(Related education and experience may be interchangeable on a year for year basis)
 
College degree preferred. Must have at least ten (10) years of experience in executive-level casino marketing positions; as well as excellent guest service and talent relation skills.
 
ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc):
 
- Must obtain and maintain valid licenses / certifications per Federal, State, and Gaming regulations.
- Must successfully pass background check.
- Must successfully pass drug screening.
- Prior experience in the Gaming industry strongly preferred.
- Prior experience in Tribal Gaming preferred.
- Prior experience opening new properties/outlets preferred.
- Must be at least twenty-one (21) years of age.
 
KNOWLEDGE OF:
 
- Understanding and experience in the Northern California’s regional gaming market. 
- Operations, services and activities of a comprehensive marketing and database programs.
- The Gaming industry, including principles and practices of a capital and operations budget.
- Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
- Pertinent federal, state, and local laws, codes, and regulations.
 
ABILITY TO:
 
- Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
- Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
- Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
- Review portfolios as required.
- Forecast changes in the economic climate and/or profits and react accordingly.
- Communicate clearly and concisely, both orally and in writing.
- Analyze marketing and promotions data.
- Be a strategic, analytical, ethical and effective motivator.
- Participate in the development and administration of goals, objectives, and procedures.
- Prepare clear and concise administrative and financial reports.
- Interpret and explain policies and procedures.
- Operate various types of office equipment.
- Establish and maintain effective working relationships with those contacted during work.
- Be flexible to work varying shifts and time schedules as needed.
- This position spends time on the Casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.
 
WORK ENVIRONMENT:
 
- The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, secondhand smoke, excessive noise and constant exposure to general public. 
- Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

Closing:

The Tribal Council gives first preference in all of its employment practices to members of the Enterprise Rancheria Tribe who meet the job requirements.

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